Private Health Insurance - VitalityHealth

About Us

Health insurance that rewards you for getting healthier


VitalityHealth launched in the UK private medical insurance market in October 2004. VitalityHealth is a specialist health insurer that was backed by two large international financial services companies – Prudential plc and Discovery Holdings. Prudential’s trusted reputation and Discovery’s creative solutions and first-class operations meant VitalityHealth could offer you innovative products along with great service and support. In 2014 Discovery acquired the remaining 25% stake followed by a rebrand to VitalityHealth from PruHealth.


Our health insurance products continually seek to understand and meet the needs of our customers and make it cheaper and easier to get healthy. Our customers also have the peace of mind that claims will be handled by an experienced, knowledgeable and understanding customer services team, giving care and support when it’s needed most.


Our innovative approach to healthcare has won us many prestigious awards. We've recently won the 'Health Insurance Provider of the Year' award at the Money Facts Consumer Awards 2014.  In 2012 we won the Health Insurance Award for 'Best Individual PMI Provider'. In 2011 we won the Health Insurance Award for the 'Most Innovative New Product'.

About VitalityHealth

Health insurance from VitalityHealth

VitalityHealth is owned by our parent company, Discovery Holdings, a global insurance organisation.

Discovery Holdings is the leading South African private medical insurance company that pioneered rewarding people for healthy living.

We draw on these core strengths of product innovation and financial expertise to offer you the most flexible, comprehensive and rewarding private medical insurance around.