Private Health Insurance - VitalityHealth

About Us

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Health insurance that rewards you for getting healthier


VitalityHealth (formerly PruHealth) is the UK’s fourth largest PMI provider1, and is part of the Discovery Group, one of the leading providers of insurance solutions in the world, covering over 4.4 million lives globally2.


VitalityHealth encourages members to become healthier and enhance and protect their lives. Our health and reward partners help our members to understand their health, make it cheaper and easier to get healthy and reward them for making healthy lifestyle choices. Partners include Virgin Active, Garmin, Starbucks and British Airways.


VitalityHealth have won a range of awards including Best Individual PMI Provider at the Health Insurance Awards 2014, Health Insurance Provider of the Year at the Moneyfacts Consumer awards 2014 and Best PMI provider at the Moneyfacts Investment life and pensions awards 2014. In 2015, they’ve also been awarded 5 star product ratings by Defaqto for both their Personal and Business Healthcare products.

1. Mintel, 2013

2. Discovery Company Profile, 2014

About VitalityHealth

Health insurance from VitalityHealth

VitalityHealth is owned by our parent company, Discovery Holdings, a global insurance organisation.

Discovery Holdings is the leading South African private medical insurance company that pioneered rewarding people for healthy living.

We draw on these core strengths of product innovation and financial expertise to offer you the most flexible, comprehensive and rewarding private medical insurance around.