Private Health Insurance - PruHealth with Vitality

About Us

Health insurance that rewards you for getting healthier


PruHealth launched in the UK private medical insurance market in October 2004. PruHealth is a specialist health insurer backed by two large international financial services companies – Prudential plc and Discovery Holdings. Prudential’s trusted reputation and Discovery’s creative solutions and first-class operations mean PruHealth can offer you innovative products along with great service and support.


Our health insurance products continually seek to understand and meet the needs of our customers, benefiting them through our proven Vitality programme which makes it cheaper and easier to get healthy. Our customers also have the peace of mind that claims will be handled by an experienced, knowledgeable and understanding customer services team, giving care and support when it’s needed most.


Our innovative approach to healthcare has won us many prestigious awards. We've recently won the 'Health Insurance Provider of the Year' award at the Money Facts Consumer Awards 2014.  In 2012 we won the Health Insurance Award for 'Best Individual PMI Provider'. In 2011 we won the Health Insurance Award for the 'Most Innovative New Product'.

About PruHealth

Health insurance from PruHealth with Vitality

PruHealth is backed by two large International financial services companies - Prudential and Discovery Holdings.

Prudential plc is an expert in finance. Discovery Holdings is the leading South African private medical insurance company that pioneered rewarding people for healthy living.

We draw on these core strengths of product innovation and financial expertise to offer you the most flexible, comprehensive and rewarding private medical insurance around.