If you lead a healthy way of life and take good care of yourself, you should benefit. That’s why we offer a fairer kind of health insurance that not only provides quality levels of cover, but also rewards you for leading a healthy lifestyle (and we’re the only health insurance provider in the UK who does this). After all, if you look after yourself, why should you pay for those who don’t?
The Vitality programme gives you the opportunity of being rewarded with lower premiums for making positive lifestyle changes, or if you're already leading a fairly healthy life, for just doing what you're already doing. As a PruHealth member, you’ll also be able to make substantial savings on leading a healthy lifestyle with our Vitality partner health clubs, health screens, Fitbug (pedometers), Allen Carr’s Easyway to Stop Smoking courses and more.
Add all this to the quality levels of cover and extra benefits you get - like access to the best hospitals, our CallADoctor service and the fact that all claims are handled by qualified nurses and you’ll soon see why we’re so proud of the plans we offer.
It makes a lot of sense to us, and to many others too. In fact, PruHealth has seen dramatic growth since its launch in 2004, and over the coming years, through innovation and continuing to meet customers’ needs we plan to grow, develop further and continue being a quality leading health insurance provider.
© Prudential Health Limited trading as PruHealth. All rights reserved.
PruHealth is a trading name of Prudential Health Limited and Prudential Health Services Limited which are registered in England and Wales. Registered office at Laurence Pountney Hill, London EC4R OHH. Registered numbers 5051253 and 5933141 respectively. Prudential Health Limited and Prudential Health Services Limited are authorised and regulated by the Financial Services Authority.