At PruProtection we believe that people should be rewarded for their efforts. We reward our customers for looking after their health and so it’s only fair that we reward the Broker firms that promote PruHealth and PruProtect and sell our products. We call this Broker Vitality and it’s our way of saying thanks to your business. Launched in 2006, initially for PruHealth only, we’ve extended Broker Vitality in 2008 so your firm could now earn points and rewards for selling the PruProtect Plan.
For more information on the Broker Vitality programme, please read the Your Guide to Broker Vitality brochure (2.21mb). It sets out in detail the great package of offers and benefits we’ve put together for you.
Point earning activities have been divided into five categories with each category subject to a limit on the number of points a firm can earn each Broker Vitality year
| Activity | Category limit for year |
|---|---|
| Quotes and sales | 800 |
| Training | 600 |
| Marketing | 800 |
| Broker Firm Scheme | 800 |
| Account Management | 800 |
* Subject to category limits
For full details of points earning activities, please read the Your Guide to Broker Vitality brochure (2.21mb)
Depending on the length of your membership of Broker Vitality, at the end of each Broker Vitality year you can carry forward a percentage of the points you have earned during that year as follows:
- Member for up to 1 year: 10%
- Member for up to 2 years: 15%
- Member for up to 3 years: 20%
- More than 3
years: 25%
Broker firms achieving a new Broker Vitality status during the Broker Vitality year retain that status for the remainder of the current year and throughout the next Broker Vitality year.
Broker Vitality applies to Broker firms rather than Registered Individuals. It is the firm that earns the points and receives the rewards. Consequently it is the principal of the firm that decides who among its team will enjoy the rewards.
We’ve developed these rewards to help your firm to improve your business, and to help keep your staff happy and healthy.

The Principal Broker of your firm (Broker Principal) will need to register your Broker firm for Broker Vitality online, log on to the PruHealth Adviser Zone to register now. If you are not registered on the Adviser Zone you can find out how to register here.
A Registered Individual can only earn points on behalf of their Broker firm. To redeem certain rewards it is necessary for Registered Individuals to be registered on the PruHealth website.
Broker Vitality is subject to terms and conditions. Log on or register on this site to view the full terms and conditions.
© Prudential Health Limited trading as PruHealth. All rights reserved.
PruHealth is a trading name of Prudential Health Limited and Prudential Health Services Limited which are registered in England and Wales. Registered office at Laurence Pountney Hill, London EC4R OHH. Registered numbers 5051253 and 5933141 respectively. Prudential Health Limited and Prudential Health Services Limited are authorised and regulated by the Financial Services Authority.