How Vitality works

Vitality is our unique member rewards programme that rewards you for looking after your health and leading an active life.

It’s a simple four stage process that works like this:

1. Live a healthy lifestyle – by doing things like eating well, exercising regularly and not smoking.
2. Earn Vitality points – by doing a wide range of activities like going to the gym, fitness assessments or reading online help guides. Many of these activities are free or subsidised by us to make them more affordable.
3. Improve your  Vitality status– everyone starts on Bronze status but earning points can take you to Silver, Gold and Platinum levels.
4. Save on the cost of next year’s premium – if you don’t need to claim, you’ll automatically receive a no claims bonus of 25% of this year’s premium towards the cost of renewal. By leading a healthier life you can increase your saving to 50%, 75% or even 100%.

Also, if you suffer from an eligible chronic condition you can take part in our VitalityMed programme which rewards you with points for taking part in activities to help you manage your condition.

View the complete list of Vitality point earning activities.