Vitality is our healthy living rewards programme where we give you points for doing healthy things. Through Vitality we'll help you understand how you can improve your health, make it cheaper to get healthy and give you rewards that keep you motivated. We've chosen rewards that help you rest, relax and live life well.
We are very passionate about making a difference to the health of the nation. This is why we’re keen to promote the positive message behind Vitality through popular sporting events including the PruHealth World Triathlon as well as the Vitality Run Series.
Our health insurance continually seeks to understand and meet the needs of our customers, benefiting them through our proven Vitality programme which makes it cheaper and easier to get healthy. If you get ill and need treatment, we make sure you get the best possible medical care - and we give you access to the latest drugs and treatments.
Our philosophy is simple. Award-winning Life, Serious Illness and Income Protection Cover that helps protect you and your family from the financial impact of illness, injury, disability and death. All our products come with Vitality - our healthy living rewards programme which helps you live life well.