Be inspired by our Vitality Champions

Get some inspiration from sporting legends

Laureus is a sporting organisation and charity. They set up their World Sports Academy in 2000. It has attracted many sporting heroes who share a belief in the power of sport to break down barriers, bring people together and improve the lives of young people.

We've partnered with Laureus to give you something unique. Together, we want to motivate and inspire you to become healthier as well as make a difference to children's lives throughout the UK.

  • Laureus Foundation - VitalityHealth partner
  • Choose your Vitality champion

    You'll be able to choose from one of five world-class sporting heroes who will be your own personal Vitality Champion, and for a regular dose of encouragement you can sign-up to receive emails from them. So when you're finding it a little difficult to get up on those cold winter mornings, an email from US Olympic 200m and 400m champion Michael Johnson could provide you with the spark you need.

    For a regular dose of encouragement you can sign-up to receive emails from:

    Vitality Champions:

    • Daley Thompson
    • Jamie Redknapp
    • Michael Johnson
    • Michael Vaughan
    • Sean Fitzpatrick

    When you opt for the Laureus benefit, we'll make a donation to the Laureus Sport for Good Foundation based on the number of Vitality points you have earned. Your participation will directly benefit disadvantaged children here in the UK. Who will your champion be?

    Members log in to choose your Vitality Champion

    Vitality partners

    Health insurance from VitalityHealth

    We make it easier and cheaper for you to get healthier with our Vitality partners, including Virgin Active and Sweatshop. You then enjoy our Active Rewards partners - Starbucks, iTunes, Cineworld and Vue.

    Your Health Insurance Plan

    Our Health Insurance Plan

    Our private health insurance gives you peace of mind that you won't just get looked after when you're in hospital. Care starts the minute you call us. You'll speak to someone who listens, who understands and who'll do everything they can to help.